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The latest beauty innovation around world.



Confident, healthy and environmentally friendly

FEIO is a cosmetics brand originating in Australia, dedicated to providing Chinese consumers with high-quality, Asian-skin-friendly products. We work with outstanding Australian companies to develop and create skin care and Cleansing Products that meet the needs of the Chinese market.


Brand positioning

High quality: FEIO pays attention to the quality and safety of products, using high-quality raw materials and advanced technology to ensure the effect and reliability of products. Exclusive to Asian skin: We have a deep understanding of the skin characteristics and needs of Chinese consumers, and have developed skincare and Cleansing Products that are suitable for Asian skin. Environmental sustainability: FEIO pays attention to environmental protection and sustainable development, is committed to reducing its impact on the environment, and actively participates in social welfare activities.