ABOUT Feio
Confident, healthy and environmentally friendly
FEIO is a cosmetics brand originating in Australia, dedicated to providing Chinese consumers with high-quality, Asian-skin-friendly products. We work with outstanding Australian companies to develop and create skin care and Cleansing Products that meet the needs of the Chinese market.
Brand positioning
High quality: FEIO pays attention to the quality and safety of products, using high-quality raw materials and advanced technology to ensure the effect and reliability of products. Exclusive to Asian skin: We have a deep understanding of the skin characteristics and needs of Chinese consumers, and have developed skincare and Cleansing Products that are suitable for Asian skin. Environmental sustainability: FEIO pays attention to environmental protection and sustainable development, is committed to reducing its impact on the environment, and actively participates in social welfare activities.
The Vision
The word “Feio” originates from French, meaning “deep affection”.
At Feio the research and development team is always looking for the highest quality ingredients and latest technology to offer faster and better results, creating high-end products for women worldwide.
Feio is proudly Australian made and owned
HISTORY
May 25th 2021
The NEW concentrate series encompassing 4 new products are introduced by beauty expert Michael brown and followed by KOLs.
May 7th 2021
Feio was invited to the ``The First China International Consumer Products Expo`` in Hainan, China
November 2020
Feio is invited for the 3rd time to China International Import Expo(CIIE), the biggest export event in China.
July 2020
3 new products were introduced for the already popular Feio Propolis series.
August 2020
Feio NEW Shining Cream and Mango Blender launch event.
Singer Xijun Liu and makeup artist Rui Ma as the VIP guests.
February 2020
The COVID-19 virus starts affecting the world. Feio donates safety gear and clinical products to various cities in China.
January 2020
Feio is a VIP sponsor at 2020 Australia Chinese Lunar New Year Charity Dinner and makes a generous donation
November 5th 2019
Feio appears on national TV on CCTV interviews, with the most important brands present at the CIIE expo.
November 3rd 2019
Feio is invited to China International Import Expo(CIIE), the biggest export event in China.
September 20th 2019
Feio signs strategy agreement with Beidian, one of the most important E-commerce platforms.
August 30th 2019
Feio participated in Aliexpo(Sydney), launching the new Feio Oxygen Bubble Mask
August 28th 2019
Feio cerebrates its 5th Anniversary in Hangzhou, JingChu Zhang as the VIP guest.
May 20th 2019
Feio won the ``Leading Imported Brands`` on the 24th China Beauty Expo.
May 2019
Feio won two awards for ``top selling products``, Feio Hyaluronic Acid Collagen Essence and Feio Hyaluronic Acid Collagen Mask on Xiaohongshu.com
April 26th 2019
Feio sponsored Rene's concert (Sydney)
April 10th 2019
Feio launches the New Global logo together with the New generation of Crystal White Cream now with SPF at the Sydney Opera House. More than 20 local media attended the event and important digital influences from China and Australia covered the news.
March 26th 2019
Feio signs strategy agreement with one of the fastest emerging E-trade commerce platform YUNJI in Sydney.
January 13th 2019
The Black Brightening Cream is launched at the Sydney University.
January 2019
Feio is sold at Woolworths, the biggest supermarket chain in Australian.
October 27th 2018
Feio sponsored Jane Zhang's “Jane's Secret” concert(Sydney).
September 23rd 2018
On 23rd September 2018, Feio celebrates its 4th Anniversary
August 2018
In August 2018, Feio is awarded the most popular brand in Australia and New Zealand
July 5th 2018
Michael Brown (make up artist) demonstrated the Feio daily routine to more than 30 media editors and web influencers at the VIP brand showcase held by Feio and Chemist Warehouse.
May 20th 2018
Feio took an international stride, with an unprecedent event, introducing new products in an international market, attracting the attention of the media, including big screen stars and VIP guests such as: Yuqi Zhang, Rui Ma, internet celebrities and more.
May 2018
Feio launched Hyaluronic Acid generation V, Eye cream and Manuka Honey-propolis face mask.
March 24th 2018
Feio launched Slim Shapes Anti Cellulite Cream.
April 7th 2018
Feio sponsored Jay Chou’s “The Invincible” concert (Sydney).
April 2018
Feio launched Clear Acne Cream.
March 2018
Feio officially launched at Costco, the global wholesale supply chain.
February 25th 2018
Feio sponsored the “9th International Chinese Film Festival” in Sydney, capturing the overseas Chinese market and enhancing Feio’s brand awareness.
October 2017
Feio sponsored Tanya Chua’s “LEMURIA” World Tour in Sydney and Melbourne.
September 19th 2017
Feio launched a series of new products including Hyaluronic Cleanser, Hyaluronic Lotion, Hyaluronic Toner, Hyaluronic Cream, Makeup Remover Balm, Exfoliating Cream and Crystal White Body Cream.
September 19th 2017
Feio hosted the “Australia China Diplomatic Relations 45th Cross Border E-Commerce Forum & Medical Beauty Technology Conference” together with Daily Chinese Herald and Toutiao platform. Assistant Minister to the Treasurer Michael Sukka, Assistant Minister for Industry, Innovation and Science Craig Laundy and Chinese Internet celebrities attended the conference.
September 2nd 2017
Feio sponsored Ronghao Li’s “An Ideal Would Tour” concert (Sydney).
August 3rd 2017
Feio sponsored Sandy Lam’s “PRANAVA” concert (Sydney).
May 21st 2017
Feio sponsored Chinese famous comedian Yue Yunpeng’s performance (Sydney).
May 17th 2017
Feio Crystal White Brightening Cream was launched.
May 14th 2017
Feio sponsored Jam Hsiao 2017 Rock & Romance performance (Sydney).
March 25th 2017
Feio participated in the welcoming banquet for China’s Premier, Li Keqiang and his wife Cheng Hong’s in Australia.
March 8th 2017
Feio launched Hyaluronic Acid Collagen Essence Generation Ⅲ at Chemist Warehouse.
January 19th 2018
Feio launched SWF Whitening Capsules Daily Youth Restoring Serum in Perth. The new product is the first of its kind in Australia.
February 9th 2017
Feio products were showcased in tax & duty free stores at Sydney’s International airport.
November 10th 2016
Feio and Macquarie Holding signed a merger agreement, and EAFeiotarted going global.
September 9th 2016
Feio launched Australia’s first Hyaluronic Acid Collagen Face Mask.
September 6th 2016
Feio’s products were proudly presented in a FOXTEL documentary about outstanding products in Australia.
August 14th 2016
Feio sponsored Chinese pop star A-LIN’s concert (Sydney).
April 10th 2019
Feio launches the New Global logo together with the New generation of Crystal White Cream now with SPF at the Sydney Opera House. More than 20 local media attended the event and important digital influences from China and Australia covered the news.
July 8th 2016
Feio brand strategy director Mark Qin was received by the Prime Minister Malcolm Turnbull in Melbourne.
June 25th 2016
Australian Minister for Foreign Affairs Julie Bishop complimented Feio on its Ultra Anti-Wrinkle Face Serum.
November 3rd 2019
Feio is invited to China International Import Expo (CIIE), the biggest export event in China.
June 24th 2016
Australia’s Prime Minister John Howard complimented Feio on its Ultra Anti-Wrinkle Face Serum.
November 3rd 2019
Feio is invited to China International Import Expo (CIIE), the biggest export event in China.
June 23rd 2016
Australian former Prime Minister Tony Abbott complimented Feio on its Ultra Anti-Wrinkle Face Serum.
May 27th 2016
Feio sponsored Chinese superstar Karen Mok’s concert (Sydney).
May 10th 2016
Feio launched the successful Repairing Hair Mask.
April 23rd 2016
Feio sponsored Chinese superstar Sammi Cheng’s Sydney concert “Touchmi”.
April 21st 2016
Feio and Chemist Warehouse signed a partnership agreement. The sales of EAFeioyaluronic Acid Collagen Essence rapidly increased.
April 4th 2016
Feio sponsored A-mei’s “Utopia World Tour” Concert (Sydney), being the only official cosmetics sponsor of the event.
March 25th 2016
Feio sponsored Chinese famous singer Na Ying’s “NA World” Tour Concert in New Zealand.
March 16th 2016
Feio held another new product launch event at New Directions’ factory, announcing the launch of EAFeioltra Anti-Wrinkle Face Serum.
February 19th 2016
Feio launched its Hyaluronic Acid Collagen Essence GenerationⅡ, which soon became the top 5 seller across various pharmacies in Australia.
February 12th 2016
The company established the brand concept “Born for beauty”, and developed a global strategy to rapidly expand overseas.
December 8th 2015
Feio held a special press conference at the New Directions factory to unveil the ingredients of EAFeioyaluronic Acid Collagen Essence. Some of our most important partners, such as: Chemist Warehouse, Priceline and Phoenix Beauty Group attended the conference.
December 1st 2015
Feio Hyaluronic Acid Collagen Essence Generation I made its debut in Australia's top health, beauty and wellbeing retailer Priceline.
April 26th 2019
Feio sponsored Rene's concert (Sydney)
August 2015
Feio Hyaluronic Acid Collagen Essence Generation I successfully passes all tests and becomes a certified product.
May 2014
Feio Hyaluronic Acid Collagen Essence Generation I, was successfully developed.
July 2020
3 new products were introduced for the already popular Feio Propolis series.
April 26th 2019
Feio sponsors Rene's concert (Sydney)